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Bitcoin EducationBitcoin and the Media: How It's Portrayed

¥199.00
SKU: BTCMEDIA-2025
Category: Books & Reports
bitcoin media analysis cryptocurrency public perception market sentiment journalism research report
A data driven media analysis that decodes how mainstream and niche outlets portray Bitcoin, revealing sentiment patterns, recurring narratives, and practical messaging strategies for professionals across finance, communications, and tech.
Bitcoin and the Media: How It's Portrayed is a comprehensive, data backed report mapping the narratives used by mainstream outlets and crypto native publications from 2013 to 2025. Using headline scraping, sentiment scoring, and content coding, it shows how coverage shifts across price cycles, regulatory events, and technological milestones. What you will learn - The dominant frames used to describe Bitcoin: digital gold, speculative bubble, criminal tool, green revolution, payment network, and more - How sentiment differs between TV, print, podcasts, and social media, and which channels lead narrative changes - The role of influencers, newswires, and government releases in setting the agenda - Best practices for communicating about Bitcoin to investors, customers, and the press What's inside - 160 page PDF with charts, time series sentiment, and headline taxonomies - 25 page executive summary with talking points and practical dos and donts - 3000+ labeled headlines, 50 case studies, and 12 deep dives on pivotal weeks - Editable slide deck (PPTX) and infographic pack (PNG) for presentations Who it's for - Investors and analysts seeking context beyond price charts - Communications, PR, and marketing teams crafting messages and press kits - Journalists and researchers verifying claims and avoiding common pitfalls - Educators and community leaders designing workshops and curricula Methodology - Sources include major newspapers, financial TV, top podcasts, crypto media, X, and Reddit - Sentiment scored with a hybrid lexicon and human review; interrater reliability documented - Transparent sampling and reproducible code snippets to audit key findings Specifications - Format: Digital download (PDF, PPTX, PNG) - Delivery: Instant access via download link and email receipt - Updates: One free data refresh within 12 months - License: Single user, non transferable; educational and commercial use permitted within team guidelines

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